Buddy System

Buddy System is a “spiked punch” in a pouch that was created for a packaging design class I took in school! We each took the whole semester to develop a beverage brand and packaging then ended with creating an Instagram campaign to promote the products. The idea for my spiked punch in a pouch came from the nostalgia of juice pouches that me and many young adults my age grew up drinking. Since this group is now grown up, I thought it would be fun to take that nostalgic juice pouch idea, but add some alcohol to it. The idea behind the brand was leaning on this nostalgia, and keeping the brand fun and colorful. It is a perfect drink to grab and share with friends!

For this project, we created physical prototypes of the individual drink packages with multiple flavor options, as well as the multipack. I got to design in a 3D space and work with prototyping and dielines to create this final packaging project!